Since TEMU's debut in the United States in September 2022, its innovative "fully managed" service model has quickly become the focus of the global e-commerce community, allowing TEMU to expand to 51 countries and regions in just one and a half years, stably Sitting at the forefront of global e-commerce platforms. Recently, the semi-managed model launched by TEMU has once again brought innovation to the cross-border e-commerce industry. According to statistics from Similarweb, TEMU's number of unique visitors has reached 467 million, ranking second in the world, second only to Amazon. Behind this feat is TEMU’s profound insight and innovation in cross-border e-commerce operations.
TEMU's full-hosting model greatly reduces the seller's operating costs and threshold by providing a series of one-stop services, including product listing, logistics, customer service, etc. The key to the success of this model is that it allows sellers to focus more on product quality and innovation, rather than immersing themselves in the complicated operation process.
In response to a wider range of merchant needs, the semi-custodial model recently launched by TEMU has opened up a new world for sellers with the ability to prepare goods overseas. This new model allows merchants to independently manage product uploads, stocking, order fulfillment and after-sales services. At the same time, TEMU still provides store operation promotion and customer service support to help merchants maximize the use of platform resources.
This semi-managed model gives merchants more flexibility, allowing them to choose appropriate warehousing and logistics solutions based on their own circumstances, and complete the delivery and fulfillment process independently. This is especially applicable to merchants with overseas warehouses. They can omit the logistics link from home to abroad and directly achieve fast delivery from home to home. This "book-to-book" shipping method not only improves efficiency, but also optimizes consumers' shopping experience. In the field of e-commerce, fast logistics services are one of the keys to enhancing consumer satisfaction.
For those cross-border sellers with large overseas warehouse inventories, TEMU's semi-managed model provides a new sales channel. Combined with frequent promotional activities, sellers can enjoy almost year-round sales peaks and have the opportunity to re-open. Construct business strategies and improve sales performance.
All in all, TEMU's fully managed and semi-managed models provide sellers in the cross-border e-commerce market with a variety of choices, meeting merchants with different needs and backgrounds. The launch of the semi-managed model, especially for sellers with overseas warehouses, is an excellent opportunity to improve market competitiveness and optimize customer experience, and is worthy of every cross-border e-commerce seller's active exploration and utilization.
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